AI: Implementation of Key Transparency Requirements

Since August 2, Article 50 of the European AI Regulation requires, among other things, that individuals be informed when they interact with certain AI systems, that synthetic content be made detectable, and that deepfakes be flagged in the situations specified in the text. AI-generated public interest content may also need to be identified when it has not undergone human editorial review. This does not mean that all AI-assisted content must be labeled: the requirement depends on the role of the party involved, the type of system, and the specific use case. European Commission — Transparency Requirements⁠.

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